4 Pack

Packaging and branding are bread and butter in design academia, but this project has a twist. As a style and application project this project requires students to design and develop an identity and packaging for a 4-pack from a design style of the past.

Project Spotlight: Expedition Ale

This victorian era design pushed the limits of design and production just as the name suggests. Based on the age of arctic exploration this concept utilizes wrapped bottles (as if shipped for rough seas) to add elegance and the “psychology of opening” to design while also calling upon classic adventure seeking illustrations.

Past 4-Pack Projects

These past projects called upon many different time and places for their stylistic points of departure.